Who You Are Online: Why It Matters and What You Can Do About It!

From WhooRu founder and CEO Aaron Francesconi, comes his groundbreaking book on Online Image Management. Who You Are Online: Why It Matters and What You Can Do About It!, answers the questions about the social impacts of the internet on individuals who aren't necessarily in the public eye. The book defines what an online image is and makes the case as to why you need to manage your online image. Mr. Francesconi, introduces a practical approach to management of your online image in a thorough, and fun approach. Mr. Francesconi educates you on everything you need to know to survive on the internet for the years to come.

Expect it on bookshelves in early 2009!